Industry Update

October 31, 2019

2020 Co-Op Marketing Opportunities Announced

Visit St. Pete/Clearwater's 2020 Cooperative Marketing Program for tourism partners is now available. This year's program is better than ever, offering partners the opportunity to participate in top-performing marketing campaigns ranging from print, digital and email. The all-important submission day begins 9am on Wednesday, November 13.

View all Opportunities

Details on how to Participate

Indulge in VSPC's Online Culinary Experience

Feeding into visitor's epicurean wanderlust, VSPC has been sharing a series of bite-sized social videos highlighting our destination's top culinary experiences. These videos take you on a journey with the chefs and restaurants that make vacations to St. Pete/Clearwater burst with flavor. Check them out online and follow along on YouTube, Facebook and Instagram for the latest episodes from these series!

America's Best Beaches Take Over Toronto

VSPC launched a 12-week advertising campaign in Toronto, Canada, earlier this month to influence visitation between January-June when 66% of all Florida visitation occurs from Canada. The media approach was to reach VSPC's busy, on-the-go target audience through multiple touch points as they go about their normal day, including Toronto Star newspaper advertising and high-reach out-of-home placements in Toronto's most frequented spaces, such as PATH and Union Station. The campaign totals more than 123 million impressions. 

INSIGHT: Content Trends for 2020

Enchant Christmans Offers Industry Discount

Have you heard the world's largest Christmas light maze and market is taking over Tropicana Field from Nov. 22-Dec 29? Be one of the first to experience this first-time event with ane xclusive 10% discount for tourism industry partners Nov. 22-25. Visit and use promo code VISITSTP19.

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