Whatever your objectives, our dedicated staff of travel professionals and area experts will help you every step of the way, providing unparalleled service and valuable insight into all that the St. Pete/Clearwater area has to offer.

Administration Department

The St. Pete/Clearwater Area Convention & Visitors Bureau is a department of the Pinellas County Government and is the official tourism marketing and management organization for the St. Pete/Clearwater area. 

VSPC is charged with enhancing the county's economy by increasing direct visitor expenditures, job development, training and retention in the tourism industry. It works globally to develop and facilitate the needs of leisure travelers, media, the travel industry, sports promoters and film producers through research-driven marketing programs. VSPC also leads a community-based team to market the benefits of tourism to local residents while working with varied interests to assist in the development of new attractions and the redevelopment of others. Over the years, visitors have been the number one driving force in the economy of the St. Pete/Clearwater area. In 2022, 15.4 million visitors came to St. Pete, Clearwater, spending $6.7 billion and generating $423 million in tax revenue to the local economy. There isn't a segment of the local economy that is not touched by tourism. The St. Pete/Clearwater area provides a vacation atmosphere for leisure travelers but it also serves the meetings and conventions market, providing a sophisticated metropolitan setting.

Advertising & Promotions

The Advertising & Promotions department oversees the St. Pete/Clearwater Destination Marketing Organization's (DMO) overall brand awareness and traditional advertising efforts, in coordination with its contracted advertising agency. We support all departments with advertising and sales material to facilitate business objectives.

The Advertising Department strives to increase the number of visitors to the area annually through targeted programs and communications that generate demand and differentiate the destination from the competition. The placement of integrated media targeting key metrics and demographics is delivered through TV, newsprint, online, outdoor and print mediums. Through advertising and media promotions, we create highly impactful integrated marketing communications targeted against key vertical markets.

Community & Brand Engagement

In collaboration with our industry partners, the Community & Partnerships Department is dedicated to maintaining the highest level of professionalism for the hospitality industry. This department serves as a liaison between VSPC and the 14 Chambers of Commerce throughout Pinellas County. It also maintains partnerships between industry organizations and businesses. 

Department Reports

Local Chambers of Commerce

Film Commission

Every year over 200 feature films, commercials, TV series, and digital media projects film in St. Pete/Clearwater, Florida. The Film Commission's (Film SPC) cash incentive program helps attract Studio Features like Tim Burton’s Miss Peregrine’s Home for Peculiar Children, independent features and more.

The film commission participates in direct marketing and trade missions at major film markets, festivals and tradeshows in North America and internationally. Film SPC supports local signature events like the Sunscreen Film Festival. These events showcase the area to out-of-town producers and filmmakers helping to bring new productions to the area. Additionally, these events are a major tourism draw for the St. Pete/Clearwater area. 

Film SPC fosters industry development with free workshops, an online production guide and location database.  The Film Commission is focused on creating Branded Digital Media Content and Industry Development of In-Destination Digital Media Content for YouTube, Vimeo, Hulu, Amazon, and other digital platforms.

All productions needing a permit can easily apply online at our website. Film SPC helps productions find locations, crew and all needed support services.

International Offices

VSPC includes a number of international offices that offer support and market expansion outside of the United States. 

Central Europe

Axel Kaus, Central Europe
email: [email protected]

United Kingdom

Jayne Brooke, UK, Ireland and Scandinavia
email: [email protected]

Latin America

Andrea Gabel, Senior Sales Manager Brazil
email: [email protected]

Jose Ramirez, Latin America Sales & Services
email: [email protected]

Liz McCann, Latin America Sales & Services
email: [email protected]

Leisure Travel

With two internationally based field offices, representation in Brazil & Argentina, as well as a team of sales professionals in Pinellas County, the Leisure Travel Department is positioned to market the St. Pete/Clearwater area worldwide. 

The mission of the Leisure Travel department is to utilize proven destination sales & marketing strategies to impact consumers and the travel industry, sending tour and travel business to Pinellas County. The St. Pete/Clearwater Area is presented as a distinctive and vibrant destination, featuring three of the top-rated beaches in the United States. Pinellas County offers leisure visitors 35 miles of beaches, each with its own personality. St. Pete/Clearwater is rich with heritage, culture and ecology waiting to be explored by a broad range of leisure travelers. Participation in a variety of consumer shows, retail travel agent dinners and training seminars, domestic and international wholesale product launches, sales missions and on-going destination training with key digital travel partners allows the Leisure Travel Department access to a diverse cross-section of potential visitors and travel product decision makers. With two internationally based field offices, as well as a team of sales professionals in the destination, the Leisure Travel Department is positioned to market the St. Pete/Clearwater area worldwide.

Meetings & Conventions

Meetings, Conventions and Event Services work in conjunction to support the requirements of meeting planners. 

Meetings & Conventions 

The Meetings & Conventions department provides meeting planners with extensive and reliable assistance to help them put together the perfect meeting from start to finish. Based on the meeting planners' criteria, Meetings and Conventions will direct RFPs to hotels that can accommodate the specific needs of a particular meeting. Proposals are then sent directly to the meeting planner. We also assist with site visits by planning itineraries, providing transportation to facilities and arranging for complimentary accommodations if needed. We are a full-service Convention & Visitors Bureau and there is no charge for any of our services. 

Event Services 

The Event Services area provides meeting planners with an easy way to extend their planning team by offering a variety of free services. Visit our Meetings page and access our planner resources to learn what our extensive free services are.

Sports Commission

The St. Pete-Clearwater Sports Commission is a department of Visit St. Pete-Clearwater, and is the official sports marketing and management organization for the St. Pete-Clearwater area.  Our mission is to generate positive economic impact and promotion of Pinellas County, its cities and businesses through overnight room stays by hosting professional, collegiate, youth and amateur team training & tournaments on a state, regional, national and international level at our city and partner sports facilities.