Rise to Shine Tourism Industry Involvement
In Order to Shine, We First Must Rise.
This year has brought many challenges, twists and turns we could never have expected. And while it would be easy to become defeated, there's also an opportunity for something else. Something brighter and better. But to move back into the sunshine, we must first navigate our way through challenges and changes. To see that small shifts in how we move through the world now can mean big rewards in the future.
Industry-Wide Visit Safely & Responsibly Campaign Launches
Research shows that the majority of Americans (Floridians, included) don't want to travel right now regardless of what deal or message is put before them. Those who are thinking about packing their bags for a vacation want to know what hotels, attractions, restaurants and destinations are doing to keep them safe.
In response, Visit St. Pete/Clearwater, in collaboration with our chamber partners and local municipalities, has developed a Visit Safely & Responsibly Campaign called "Rise to Shine." Developed to reach locals, in-market visitors and low-funnel prospective visitors, the goal of the campaign is to communicate safe and responsible behaviors, ensure adherence to the county's face covering ordinance and provide positive messaging for the right way to experience St. Pete/Clearwater during this time.
Industry-Wide Webinar Recorded
Visit St. Pete/Clearwater unveiled their new Rise to Shine campaign initiative in an industry-wide webinar, August 26. If you missed the webinar, recordings and presentations are now available to view.
All Pinellas County businesses (not just tourism-specific) are invited to participate in the Rise to Shine campaign. The success of campaign efforts will depend on the help of all our stakeholders. We need you to embrace the message and help amplify St. Pete/Clearwater's seriousness about locals and visitors having a safe and positive experience in our destination. From posters to buttons to table clings, we're producing collateral for you to display onsite to show your support, and spread the Rise to Shine messaging.
Partner Collateral Overview