To celebrate U.S. Travel's National Travel & Tourism Week, Visit St. Pete/Clearwater deployed a 4-page "Tourism Times" insert into Sunday's Tampa Bay Times and created a video surprising travelers at St. Pete/Clearwater International Airport. The insert, which blanketed the region with almost 300,000 copies, celebrated tourism's economic impact and relived destination highlights through this year's theme of a Then & Now timeline. The video, which is targeting locals on social media, presents unsuspecting travelers with spray painted luggage at baggage claim with an underlying message. Watch the video here.