Industry Update

September 19, 2019

Con't Miss Unveiling of our 2020 Co-Op Program!

You won’t want to miss the unveiling of Visit St. Pete/Clearwater’s 2020 Cooperative Advertising Program on Oct. 23, 2019. This year’s program includes new marketing opportunities ranging from digital, social and email. For a look back at the 2019 program, click here.

Click here for event details and to RSVP!

VSPC Impresses at iMEX America 2019

VSPC’s Meetings & Conventions team and five hotel partners concluded another successful iMEX America in Las Vegas last week with more than 110 appointments with some of the most-sought-after buyers in the States. Numbers are still being calculated, but the group did secure several pieces of business from the U.S.’ largest meetings show, which features 3,500 exhibitors from 150 countries.

2020 Beer Marketing & Tourism Conference Coming to St. Pete #BMTC20

The craft beer revolution is alive and well in St. Pete/Clearwater and across the country making beer marketing and tourism a strategic importance more than ever. Join your peers, Feb. 4–6, 2020, at the 4th annual Beer Marketing & Tourism Conference (BMTC) where you’ll discover important and growing functions of beer marketing and tourism that can help grow and improve your local offerings. In addition, you’ll have the opportunity to network with breweries, brewery guilds, Destination Marketing Organizations, tour operators, marketing agencies and media. 

Register Today.

INSIGHT: #BrandsGetReal: What Consumers Want from Brand in a Divided Society

Now more than ever, consumers are craving connection in the social sphere. In a study done recently by Sprout Social, 91% of consumers believe social media can connect people, and 78% want brands to use social media to bring them together. Read this article to learn why it’s important to stop promoting and start connecting on social channels.

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