Industry Update

July 3, 2019

Activations Team Reaching Thousands Through State-Wide Efforts

Visit St. Pete/Clearwater’s Community & Brand Engagement team is bringing the destination’s brand to life at dozens of events throughout this summer. The biggest activation on the books was at St. Pete Pride two weeks ago, which included the team’s most successful one-day consumer activation as measured by sweepstake entries, which allows for email acquisition and retargeting for future visits. In addition, the team has been or will be at Orlando City soccer matches, Mid-Florida Credit Union Amphitheatre concerts, the Jacksonville Jazz Festival and many others.


All-New International Visitor Data Now Available!

VSPC is excited to debut all-new international visitor research from Tourism Economics, the leading global travel data provider. The data, which will be updated twice annually, covers the top source markets for St. Pete/Clearwater, along with production from 10 years ago and a look into the future 10 years from now. Get the Data now!


DALLASNEWS.COM: St. Petersburg Goes From Senior Rest Home to Hipster Hangout

No longer considered “God’s Waiting Room,” St. Pete has emerged as a haven for art lovers and foodie fanatics. Check out this story generated from VSPC’s media relations efforts for the highlights.


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