As we close out a year to remember, we want to take a moment to thank our partners that make St. Pete/Clearwater an unparalleled destination. We’re eager to continue to work hard for the industry and want to ask that you take a moment to fill out our stakeholder survey to make sure your voice is heard. This survey will play an essential role as we development Visit St. Pete/Clearwater’s 5-year strategic plan (more details coming). 

Before we ring in the New Year, we’ll welcome the inaugural nonstop Eurowings Discover flight from Frankfurt, Germany this Thursday, Dec. 16. Not only is this a significant milestone connecting Tampa Bay to mainland Europe, it’s also Lufthansa Group’s first U.S. flight on its new leisure airline. 

If you haven’t taken advantage of Visit St. Pete/Clearwater’s 2022 Cooperative Advertising Program, opportunities are still available. Find out more here.  


New Partner Portal Access Launched

Have you checked out the new Visit St. Pete/Clearwater Partner Portal powered by Simpleview? It’s now easier than ever to make updates and changes to your leisure website business listing. Here’s a four-minute tutorial to make updates using the new partner portal. If you haven’t received login credentials to make changes on your account, please contact us at [email protected]


Vaccine Booster Pop-Up Event

Visit St. Pete/Clearwater has partnered with the Florida Department of Health, Tampa Bay Beaches Chamber of Commerce and Florida Restaurant and Lodging Association (FRLA) to bring a vaccination site to St. Pete Beach. On Wednesday, Dec. 15, the Florida Department of Health will be administering vaccine booster shots (Pfizer, Moderna and Johnson & Johnson) at the Sirata Beach Resort.


VSPC Activates at Chicago's Lincoln Park ZooLights

Visit St. Pete/Clearwater partnered with iHeart LITE FM radio station at Chicago’s Lincoln Park Zoo for their ZooLights Holiday celebration this past weekend, Dec. 10 – 12. VSPC Staff encouraged Zoo visitors to “Escape the Cold” and warm up in the VPSC/LITEFM booth, snag free gifts and enter to win a trip to St. Pete/Clearwater.  


Visit St. Pete/Clearwater Announces New International Representation

As we enter 2022 Visit St. Pete/Clearwater is thrilled to share that International Sales and Public Relations will be combined moving forward, which will be a financial savings and increase efficiency. Rooster Creative will handle UK, Ireland and Scandinavia while Kaus Media Services will represent us in Central Europe. We look forward to you meeting our new reps and know many of you might already be familiar with them. We also would like to thank MS Wolf Marketing for her constant support for fourteen years of promoting St. Pete/Clearwater overseas.


Congratulations to VSPC’s New Parents

There’s something in the water at the VSPC office! In one year, we’ve added six new tourism-loving babies to the world. Our newest moms in the office are Kymberly Massengill who welcomed her daughter, Athena Grace on November 11th, and Katie Bridges who welcomed her son Benjamin Lloyd on November 27th. Both moms are healthy and enjoying all the baby cuddles until their return in 2022. Other new parents include Kristin Coryn, Mackenzie Comerer, Eddie Kirsch and Marcus Oania.


St. Pete/Clearwater Featured in Travel + Leisure

Resulting from VSPC’s New York-based PR Agency, NJF PR’s media relations efforts, St. Pete/Clearwater has claimed as spot on Travel + Leisure’s “50 Best Places to Travel in 2022.” The mention includes a plethora of reasons to visit highlighting the award-winning beaches, arts and culture scene, as well as the new digital Gulp Coast passport and 20th Anniversary of St. Pete Pride.


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