Industry Update

August 23, 2019

The Craft Beer Channel: YouTube Duo Discovers the Gulp Coast

The Craft Beer Channel

VSPC teamed up with UK-based duo behind the award-winning YouTube channel, The Craft Beer Channel, to showcase the region’s diverse beer scene. Jonny and Brad are serious about beer and wasted no time creating fun and educational videos about the Florida Weisse, Green Bench Brewing and 7venth Sun Brewery. Subscribe to their channel to see more videos about the St. Pete/Clearwater Craft Beer Trail. 

What is Florida Weisse?

St. Pete/Clearwater - Where the Rays Work and Play!

Home of the Rays

We’ve partnered with the Tampa Bay Rays to show fans what it’s like to live and vacation in St. Pete/Clearwater! As part of this promotion, we worked with the Rays broadcast team to host a 30-second video showing their favorite things to do, right here in their own backyard! Catch this campaign being broadcast on FOX Sports Florida and promoted on

INSIGHT: FSU Study Finds Tourism Industry Pays Lowest Wages Nationwide

Florida State University

A recent study conducted by Florida State University shed light on the growing wage gap between the hospitality industry and other industries nationwide. Studies found for every $1 increase in wages across the entire economy, the hospitality sector experienced only an 81-cent pay hike. With tourism being Florida’s leading industry, and ranking #4 nationwide based on economic impact, the study outlines how this may result in a competitive disadvantage.

What's In Store for VISIT FLORIDA's 2019-20 Marketing Plan?

VISIT FLORIDA 2019-20 Marketing Plan

Join VISIT FLORIDA's leadership team for an inside perspective on its 2019-20 Marketing Plan. During this webinar, VISIT FLORIDA shares key insights on Florida's visitors and discusses its approach to drive visitation in the coming year. Watch Now!

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