Industry Update

July 19, 2019

Grouper Week is Coming: July 26-August 4

The fifth annual celebration of everyone's favorite local fish is set for July 26–August 4. From print advertising and digital media, to on-site activations, our marketing machine has been promoting the week-long celebration of this white, flakey fish to visitors and locals.

Embrace Grouper Week by creating a special, celebrating Grouper Week on your marquee or social media channels and share your Grouper Week stories with us. We’re kicking the week off with the third annual Grouper Week Food Truck Rally from 6-11 p.m., Friday, July 26 at Albert Whitted Park. Savor the grouper vibe at

America's Best Beaches Take Center Stage at Broadway in the Park

Visit St. Pete/Clearwater has teamed up with New York’s Best Variety radio station – 106.7 LITE FM – for the 20th annual Broadway in the Park in New York's Bryant Park. As a presenting sponsor of the six week lunchtime theater summer series, VSPC is keeping the audience cool with hand fans and popsicles as part of the on-site activation, as well as a chance to win a trip to America’s Best Beaches at

Reef Safe Sun® Named Official “Love the Beach” Sun Care of Visit St. Pete/Clearwater

We want visitors to enjoy our Award-Winning Beaches & warm Florida sunshine without having to worry about harmful UV rays. That’s why we’ve partnered up with Tropical Seas Original Reef Safe Sun®, a Florida-made sun care product that’s scientifically proven biodegradable and non-toxic to sea life. This VSPC branded sun care not only keeps sunburns at bay, but also plays a role in protecting America’s Best Beaches. Visit St. Pete/Clearwater has distributed hundreds of thousands of co-branded 1-ounce bottles of Reef Safe Sun® over the past four years at events and now you can too. To learn more, contact Tropical Seas at 800-368-SEAS(7327) or [email protected].

Learn More about our efforts!

SOCIAL INSIGHTS: Best Times to Post on Social Media for 2019

Timing is everything – especially when it comes to posting on social media. Maximize your engagement by following this guide by Sprout Social for the best times to post on social media, broken down by platform.

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