Industry Update
December 6, 2019
ExperienceCentralAve.com Wins Another Award
For the second time this year, VSPC’s ExperienceCentralAve.com has won another top award. The innovative content experience won “The Henry”---the top honor---from Visit Florida’s 2019 Flagler Awards for Mixed Media Campaign. Earlier this year, Experience Central Ave. was also recognized by the Internet Advertising Competition (IAC) with Best Travel Website and Best of Show Website awards. The multi-layered digital journey showcases the many different experiences with more than 50 local businesses (ranging from boutique shopping to culinary to nightlife, history, art and more) that help make Central Avenue St. Pete’s coolest street. Roll Like a Local and Experience Central Ave!
Co-Op Programs Starting at $300 Remain Available
Big or small, all Pinellas County tourism partners---from hotels to restaurants, events and attractions---are encouraged to take advantage of VSPC’s unique co-operative advertising opportunities still available. Here’s the complete list of remaining programs, which include leveraging the Boston Globe and New York Times’ email programs, among others, for as low as $300 and $800, respectively. Our most engaged tourism partners rave about the co-op program because it offers deeply discounted marketing assets that aren’t normally available because of minimum spends and budgetary constraints. With opportunities beginning in January and running through all of 2020, don’t miss these inexpensive and exclusive ways to reach St. Pete/Clearwater’s most likely travelers.
Cheers to Beers: PR Case Study with YouTube
VSPC teamed up with UK-based duo behind the award-winning YouTube channel, The Craft Beer Channel, to showcase the region’s diverse beer scene this past May. The campaign resulted in five in-depth videos about St. Pete/Clearwater’s craft beer scene – one of which is up for ‘Best Beer & Travel Writing’ at the British Guild of Beer Writers Awards! Check out the case study on why this creative PR campaign was such a success!
THE WASHINGTON POST: "Mayberry with Sunsets"
Looking for more of a small-town “old Florida” feel along America’s Best Beaches? Indian Rocks Beach may be more your speed! We can’t pick sides, but if you need help finding your perfect place in the sand, check out this article on WashingtonPost.com (also featured in the Sunday paper!) generated by VSPC’s media relations efforts.
INSIGHT: The Reinvention of Allegiant Air
Read about Allegiant Air, St. Pete-Clearwater Airport’s largest carrier, and its unconventional business model which includes naming rights to the new Raiders NFL stadium, plans to tap into the hotel industry, and much more. Allegiant’s plans for reinvention could mean St. Pete-Clearwater Airport will see 15% growth in the next quarter.
The Year in Review and the Year Ahead Webinar
Phocouswright and Miles Partnership have teamed up to bring you a free webinar sharing critical trends, challenges and opportunities for tourism marketing in 2020 and beyond. Register online today for this hour-long, can’t-miss session hosted by top thought leaders in the tourism industry.
