Industry Update

November 13, 2019

Submit Selections for 2020 Co-Op Program Today

Submission is now open for Visit St. Pete/Clearwater's 2020 Cooperative Marketing Program! Log on to the Cooperative Advertising Program site to view, select and secure your participation in this year's program featuring more than 50 opportunities ranging from print to digital. These opportunities are available on a first-come, first-served basis so make your selections before midnight today. 

VSPC Takes Over Mall, Virgin Holidays Store in UK

Shoppers in the UK were treated to St. Pete/Clearwater sunshine over the weekend. As part of a takeover of a Virgin Holidays store inside a mall, a team deployed an ice cream trike, beach chairs, beach balls and giveaways to capitalize on the weekend traffic in hopes of booking that next vacation to St. Pete/Clearwater.

Marketing 101: Turning Customers Into Advocates

Join marketing experts on Nov. 20 at 2pm for a webinar sharing best practices on building your customer marketing strategy. In this free, one-hour session, you'll learn guiding principles of a successful customer marketing program, how to build an engaging and effective customer journey, and key metrics that drive growth that impacts the bottom line. 

Reserve your Seat Today!

Enchant Christmas Offers Industry Discount

Have you heard the world's largest Christmas light maze and market is taking over Tropicana Field from Nov. 22 - Dec. 29? Be one of the first to experience this first-time event with an exclusive 10% discount for tourism industry partners Nov. 22-25. Visit and use promo code VISITSTP19.

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