TDC Meeting September 2022

September Tourist Development Council Meeting

I. CALL TO ORDER/ROLL CALL – Chair Charlie Justice

II. CHAIR COMMENTS – Chair Charlie Justice

III. APPROVAL OF TDC MINUTES – August 17, 2022 * Action Required

IV. PUBLIC COMMENTS

V. DEPARTMENT UPDATES

• Public Relations Update – Mackenzie Comerer, Senior Media Relations Manager (VSPC)
• Research Presentation of Q2 Visitor Profile and the latest Ad Effectiveness Study – Destination Analysts
• FY 2023 Media Update - Katie Bridges, Senior Advertising Manager (VSPC) and Carmen Boyce (BVK); Eddie Kirsch, Digital Producer (VSPC) and Scott Bacon (Miles Partnership)
• DEPARTMENT REPORTS: All VSPC department reports on file at partners.visitstpeteclearwater.com

VI. CAPITAL PROGRAM DISCUSSION *Action Required

1. Review of Revamped Guidelines

VII. VSPC PRESIDENT & CEO REPORT – Steve Hayes

• Finance Report
• Destination Metrics Review
• TDC Vacancies

VIII. BOARD MEMBER COMMENTS/DISCUSSIONS

IX. ADJOURNMENT

Meeting can be viewed LIVE online.